 From Gail's notebook
Thank you, Christian Chamber of SW Florida
May 18, 2011
My thanks and appreciation to the Christian Chamber of SW Florida for the opportunity to be your meeting speaker yesterday on the subject of, No and Low Cost Marketing Solutions for Your Business. It was great to see such a large turnout! You were such a great audience!
As you get back to work today, I hope you will remember my six secrets to your success:
1 NEVER stop marketing, especially during difficult economic times, when competitors may withdraw.
2 READ and stay informed. My favorites are Gulf Coast Business Review (www.review.net), Gulfshore Business (http://www.gulfshorebusiness.com/), The News-Press (http://www.news-press.com/), and Florida Weekly (http://www.floridaweekly.com/). Make them part of your everyday life.
3 ZIG when your competitors ZAG. Marketing is all about standing out from your competition and being unique.
4 Be creative and test and measure everything you do. Before you spend boatloads of money on big programs, do your homework and then test and measure them in small ways, if possible.
5 Provide impeccable customer service, nothing but the best! Superb! Over the top! Way more than they expect!
6 Make every customer contact professional grade. Everything that represents you should look and be the best it can be!
You heard what many of my favorite marketing ideas are, and one of them is publicity. I think one of the reasons we had such great turnout yesterday was the attention we got from the news media from the press release we sent out in advance and The News-Press news story about the chamber on Sunday, May 9th. Publicity is free and a great way to build your brand and your image in the public eye.
If you missed the presentation and would like a copy, please send me a request with your contact information through my contact page, and I will get in touch with you.
If I can help you market your business more fully, please contact me at 239-283-2803. Have a great and prosperous week!
Gail
Woo-hoo! A new website and brand!
April 19, 2011
I have been wanting to redo my website for some time and that time finally came today. As a writer, I have long wanted the ability to edit my own website, and Tom Messina of Total Concept www.TotalConcept.com made that dream a reality recently, and it just all started and snowballed from there.
You will note that I also have a new brand identity that I developed with Kim Smith, Creative Director of Blue Turtle Graphics www.BlueTurtleGraphics.net. It is exciting to apply a fresh, new take on an image that will serve my business well into the future. I also want to thank Kim Darrow and the crew at Palm Printing www.palmprinting.net who also lent assistance with some images. Thank you all for your help in this effort!
Even clients pitched in. I have been greatly humbled by the kind words my wonderful clients have offered in testimonials that I am now sharing with you. We have a special bond and I am blessed to work with and for so many smart, creative, industry leaders who make every day a joy. Thank you.
I like the hands-on control of being able to modify my own website at will. I plan to keep it updated regularly so that it does not ever again become obsolete. Everything about web and search engine technology has changed from just a few short years ago. While it is a big job to tackle a new website, a truly viable business has to keep up with Internet technology to prosper.
As Judy Sylvia of Growth Coach www.thegrowthcoach-leecounty.com often reminds me, you have to set aside time to work ON your business. Today I did.
Call me if your own website needs some new polish
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